January 18, 2020
12 years ago I worked for a promotional company that was decidedly innovative, even though we didn’t think so at the time. Instead of simply creating promotions and sweepstakes and then filtering them through
I’ve had a few clients in the past who have scoffed at the idea of spending any energy developing a “look” for their company. Logo? Whatever they created 30 years ago is just as
There are two lines of thought about trade shows: They are a mandatory avenue to new clients or a complete waste of time. I think most of this perception gap has to do with
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