Are Some Social Marketing Campaigns Just Going Through The Motions?

12 years ago I worked for a promotional company that was decidedly innovative, even though we didn’t think so at the time. Instead of simply creating promotions and sweepstakes and then filtering them through

Do B2B Companies Need To Develop Brand Identities?

  I’ve had a few clients in the past who have scoffed at the idea of spending any energy developing a “look” for their company. Logo? Whatever they created 30 years ago is just as

Trade Shows Still Work… Depending On Your Market

There are two lines of thought about trade shows: They are a mandatory avenue to new clients or a complete waste of time. I think most of this perception gap has to do with