If you were to talk to several social marketing agencies today, the standard meme of their pitches would be that traditional marketing – i.e., print ads, radio and TV commercials, direct mail, point-of-purchase, PR
Last month, Twitter introduced a new application for its Smartpad/Smartphone audience entitled “Vine” (vine.co).
What is Vine? It can be best described as life in motion for 6 seconds – then looped. Sure, it sounds
While this branding campaign is hardly B2B territory, it does shine a light on a type of trait you rarely find in business to business marketing – go-for-broke boldness.
Many companies take themselves too seriously.