B2B Marketing: Getting Married As Opposed To Flirting

I’m  infrequently asked what the difference is between consumer marketing and B2B. To some marketers there is no difference. It’s all about persuading another human being to consider your product or service. The particulars

Being Bold: The Best Way To Break Through Marketing Clutter

While this branding campaign is hardly B2B territory, it does shine a light on a type of trait you rarely find in business to business marketing – go-for-broke boldness. Many companies take themselves too seriously.